Dany Garcia Reveals The Secret Behind Seven Bucks Productions’ Success

“I look for authenticity and stories that will connect with our global audience,” Garcia told Mashed. “If the characters and their motivations are rooted in authenticity and passion, our audience will relate to them and root for them as they encounter challenges in their paths. It’s our adamantly audience-first ethos that separates us from the crowd.”

Garcia was later asked about the challenges of making big budget movies, and she took that opportunity to expand on the point about authenticity. “One of our most challenging, but exceptionally rewarding parts of approaching [big budget] film projects for our slate,” she said, “is maintaining our north star of authentic, human-centric storytelling, while also speaking to a diverse, global audience. It’s a responsibility we do not take lightly and the way we strike that careful balance is keeping our global audience with us every step of the way. By having the consumer alongside us through the whole process –- from ideation to execution -– we are able to best cultivate the outcome and response.”

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