The BowieNet subscription cost $19.95 monthly, and it came with some perks. Users were able to access the internet — just like a regular ISP — but the landing page was set to DavidBowie.com, where exclusive content is available. The subscription also came with 5 MB of storage. Those who wanted to gain access to exclusive Davie Bowie content but wanted to remain with their existing internet provider had to pay $5.95 monthly, according to Billboard.
Bowie did not only create BowieNet as an advertising tool for his music. He believed that the internet will have a big impact on how fans view artists’ content (via The Guardian). “The actual context and the state of content is going to be so different to anything we can envisage at the moment — the interplay between the user and the provider will be so in simpatico it’s going to crush our ideas of what mediums are all about,” he said in an interview in 1999. Craig Carrington, who subscribed to BowieNet, said that it was a “groundbreaking” effort by Bowie. “He would never announce it in advance, but he would get on to the chat board and talk to us. The handle he always called himself by was Sailor,” Carrington said to BBC.