$5m sought in claim over ‘false’ fruit tarts​​​​​​​​​​​​​​​​​​​

A woman is seeking $5m (€4.3m) from Kellogg, accusing the popular cereal company of misleading customers into thinking its strawberry Pop-Tarts contain more strawberries than they actually do.

t is among a wave of lawsuits alleging Big Food is labelling its products in ways that make them seem healthier than they are, as consumers show greater interest in knowing where their food comes from and how it is made.

The suit, filed on October 19, is the latest in a series of class-action suits against Kellogg for variations of the same allegation, namely that it misrepresents the ingredients of Strawberry Pop-Tarts in marketing and packaging to sell them at a premium price.

“The product’s common or usual name of ‘Whole Grain Frosted Strawberry Toaster Pastries’ is false, deceptive and misleading, because it contains mostly non-strawberry fruit ingredients,” the suit alleges.

 Kellogg did not immediately respond to a request for comment, saying it does not comment on pending litigation. Elizabeth Russett, of Dutchess County in New York, demanded a jury trial and compensation under the Class Action Fairness Act. (© Washington Post)

© Washington Post

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