Premier League signs a new six-year US TV rights deal with NBC ‘worth more than $2BILLION’

Premier League signs a new six-year US TV rights deal with NBC after the network beat off competition from both CBS and ESPN to land the contract ‘worth more than $2BILLION’ – doubling the top-flight’s income Stateside

  • The Premier League have signed a new six-year TV rights deal with NBC in the US
  • NBC beat CBS and ESPN for the right to show 380 games a season in America
  • Reports claim the historic new TV deal is worth more than $2billion in total
  • That reported fee is double what NCB paid for the American TV rights in 2015 











The Premier League has announced it has signed a new six-year deal with NBC to show top-flight football in the US, which is believed to be worth more than $2billion.

The deal is understood to be over double the $1billion fee NBC paid for Premier League TV rights in 2015, meaning it is the biggest ever overseas TV deal in the history of the English top-flight.

Comcast’s NBC have now beaten off competitions from ViacomCBS and Disney’s ESPN to the rights and will now show 380 live matches every season. 

The Times claim that the historic US TV deal is over the $2billion mark, with Premier League chief executive Richard Masters hailing the dedication of both the US channel and supporters of the Premier League in America. 

Masters said in a statement: ‘We are delighted to announce our new US broadcast deal with NBC Sports, who have been brilliant partners for the Premier League over the last nine seasons. 

The Premier League has signed a new six-year deal NBC for its TV rights in America in a reported fee of over $2billion

It is a boost to the finances of both the Premier League and its clubs over the coming years

It is a boost to the finances of both the Premier League and its clubs over the coming years

‘NBC Sports has significantly strengthened the popularity of the League in the United States in that time through its fantastic coverage and promotion.

‘NBC Sports’ Premier League Mornings programming is now a real institution among supporters in America, with fans getting up early to come together and cheer on their favourite club, week in, week out. 

‘It’s an exciting time for football in the US and we look forward to continuing to work with NBC Sports to bring our competition to even more fans over the next six years.’

There were concerns during the coronavirus pandemic that the appeal of English football in the United States may have been diluted. 

Premier League CEO Richard Masters hailed both NBC and top-flight supporters in America

Premier League CEO Richard Masters hailed both NBC and top-flight supporters in America

But Premier League clubs are therefore set for a massive windfall in the deal, which also includes exclusive rights to Spanish language coverage of the division. 

It is significant news for football as a whole, with the deal indicating that the sport is breaking through in a US market previously dominated by basketball, American football, and baseball. 

The Covid pandemic saw Premier League clubs lose around £2bn in broadcast and matchday revenue across the two disrupted seasons, so the new US deal will come as a huge financial boost. 

When the UK Premier League TV rights renewal came round in May of this year, Sky, BT and Amazon agreed to roll over their existing £5bn agreement, ensuring no financial improvement on the previous deal. 

NBC beat ESPN and CBS to the TV rights in America in the biggest overseas TV deal ever

NBC beat ESPN and CBS to the TV rights in America in the biggest overseas TV deal ever

The Premier League rights deal is just the latest football contract to be purchased by an American broadcaster, after various deals were struck in recent months.

In May, ESPN acquired the rights to show Spanish LaLiga matches in a contract worth $1.4bn (£1.04bn), while CBS have the rights to show the UEFA Champions League, Serie A and most recently the FA Women’s Super League.

On NBC, Premier League matches averaged 879,000 viewers per match for the 2020-21 season, up two per cent from the previous year, and it does seem to be increasing with Manchester City’s 4-1 away win against Liverpool in February attracting an audience of over 1m.

NBC paid $1bn for the privilege to broadcast Premier League fixtures in the US back in 2015

NBC paid $1bn for the privilege to broadcast Premier League fixtures in the US back in 2015

The news comes on the same day the Premier League announced funding amounting to £20m will be sent to clubs in League One and League Two to aid their financial recovery from the Covid-19 pandemic. 

Premier League bosses agreed a £250m rescue package with their Football League counterparts in December last year, which gave League One and League Two clubs access to £30m in funding immediately. 

But the top flight have now continued their financial aid to tiers three and four, as well as giving £5m to the 66 clubs across the three National League divisions between now and 2025 to continue to help them battle the devastating financial impact of the pandemic.

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